A closer look
Sony aggressively sued the actor who famously played their beloved fictional executive Kevin Butler simply because he appeared in a Bridgestone tire commercial where he was briefly shown holding a generic Nintendo Wii remote! For years, Jerry Lambert had brilliantly fronted the 'It Only Does Everything' PlayStation 3 marketing campaign, becoming deeply associated with the corporate brand as a wildly popular comedic mascot! However, the exact moment Sony executives saw their exclusive fake employee lightly endorsing a competitor's hardware in a completely unrelated advertisement for automotive rubber, they unleashed their massive corporate legal team claiming devastating trademark infringement! It is a spectacular display of petty corporate jealousy to sue a freelance comedic actor just because his hands touched a competitor's piece of plastic while aggressively trying to sell snow tires to middle America!
