A closer look
Greta Gerwig's 2023 blockbuster Barbie movie utilized such a massive, ungodly amount of a specific shade of fluorescent pink paint to construct the elaborate Barbieland film sets that it literally caused a temporary global shortage for the manufacturing company Rosco. The production design team refused to use CGI for the physical environments, opting instead to hand-paint every single dreamhouse, streetlamp, and plastic accessory to achieve that perfect, retina-scorching artificial aesthetic of a child's toy box come to life. The company's international supply chain was already struggling due to pandemic-era logistical issues, but the sheer volume of paint required to build an entire cinematic universe of blinding fuchsia completely drained their worldwide reserves to absolute zero. It is a hilarious testament to the unyielding dedication of practical filmmaking that a major Hollywood studio single-handedly disrupted the global paint economy just to ensure Margot Robbie had a properly colored driveway for her plastic car
