Psychology
Why expensive placebos can work better
HERE’S THE INTERESTING PART
Capitalism has officially successfully infiltrated your subconscious healing processes. The placebo effect is incredibly powerful, but studies show it becomes dramatically more potent when you overpay for it. Because we culturally equate high cost with high value, taking a seventy-dollar sugar pill essentially bullies your immune system into working harder than taking a five-dollar sugar pill ever could.
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