History
Ugg boots started as surfers' beach shoes
HERE’S THE INTERESTING PART
Before they became the definitive winter staple of every college campus, these bulky sheepskin boots were worn exclusively on sandy beaches. Surfers used them to rapidly warm up their freezing feet after getting out of cold ocean water. Watching them transition from rugged beach utility gear to a luxury fashion statement paired with sweatpants is a phenomenal twist of marketing fate.
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