The tiny rubber hairs are leftovers from making the tire

Those little projections are usually called vent spews. They form during molding, when the tire’s uncured rubber is pressed into a mold to create its tread and sidewall. The mold has tiny openings that let trapped air and gases escape; a small amount of rubber squeezes into those openings, leaving thin whiskers when the tire is removed.

The vents serve a real manufacturing purpose: trapped air could keep rubber from filling the mold cleanly, leaving defects in the finished surface. The hairs are simply the traces of that escape route—not extra material added to improve the tire.

They do not help the car grip the road

Vent spews are too small and flexible to provide meaningful traction, and they are not a sign that a tire is higher quality. They usually wear or break off soon after the tire is driven. Their presence is a visible clue to the molding process, not a performance feature.

So the next time a new tire looks slightly fuzzy, those hairs are essentially tiny rubber remnants from letting air out while the tire took shape.