stackyFACTSArmed with a scarlet pen, anyone becomes a tyrant. The color red carries such deep cultural associations with failure and correction that holding a crimson marker measurably increases the severity of your judgment.
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Magenta is an absolute lie fabricated by your visual cortex. Because red and violet are on opposite ends of the light spectrum, there is no physical…
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The extreme visual contrast between dark liquid and a white cup amplifies the brain's perception of bitterness. If you want a sweeter morning brew without…
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You could have the most spectacular two-hour dinner of your life, but if the waiter insults you on the way out, the whole night is ruined. Duration neglect…
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Traffic cops are apparently just bulls in uniform. The color red grabs visual attention so aggressively that officers naturally track ruby-colored vehicles,…
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Insomnia is apparently no match for the color blue. Ingesting a blue capsule tricks the human body into a state of profound sedation, proving that our…
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When someone cuts you off, they are evil. When you do it, it was an accident. What is this called?
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