Psychology
Why other people's embarrassment feels like your own
HERE’S THE INTERESTING PART
Cringing at someone else's horrible TikTok is an act of extreme neurological empathy. When you watch a person publicly humiliate themselves, your anterior cingulate cortex fires up exactly as if you were the one dancing off-beat. Your brain simulates their social death so vividly that you physically want to crawl out of your own skin to escape.
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