Economy
Why IKEA stores feel like confusing mazes
HERE’S THE INTERESTING PART
It is not a furniture store; it is a psychological warfare containment zone. The famous 'Gruen effect' is deliberately weaponized by IKEA's confusing, labyrinthine floor plans. By intentionally disorienting you and stripping away your sense of time, the store breaks down your mental defenses. Once you're lost and exhausted, tossing a cheap set of useless plastic spatulas into your cart feels like a small victory.
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