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Hitting the gym literally physically alters your overall perception of the landscape. A grueling five-mile hike literally looks exactly like a remarkably…
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Continuous partial attention is modern society's curse. It is the act of keeping tabs on your phone, a conversation, and the TV simultaneously. Since your…
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The attentional blink is a literal pause in cognitive processing. When you rapidly search for something and finally spot it, your brain takes a microsecond to…
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Traffic cops are apparently just bulls in uniform. The color red grabs visual attention so aggressively that officers naturally track ruby-colored vehicles,…
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During a study, a receptionist ducked out of sight and was replaced by a totally different person. Then what?
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A rumbling stomach literally acts exactly like a magnifying glass. When people are absolutely starving, their visual cortex actively distorts reality, making…
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