stackyFACTSContinuous partial attention is modern society's curse. It is the act of keeping tabs on your phone, a conversation, and the TV simultaneously. Since your brain cannot actually multitask, you just frantically switch between sources, ensuring you comprehend absolutely zero of it.
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Traffic cops are apparently just bulls in uniform. The color red grabs visual attention so aggressively that officers naturally track ruby-colored vehicles,…
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Semantic memory turns your brain into a contextless encyclopedia. You know that Paris is the capital of France, but you have absolutely no episodic memory of…
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Your auditory cortex has the remarkable ability to selectively focus on a single specific voice in a crowded, noisy room while entirely filtering out the…
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Stand on a crowded street and stare intensely at an empty spot in the sky. Within minutes, half the block will be gazing upward like idiots. Gaze following is…
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How is it visually possible to stare directly at your missing keys on the table and still not see them?
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Why can you walk right past a friend on the street without noticing them if you are looking for a taxi?
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