Why can you walk right past a friend on the street without noticing them if you are looking for a taxi?

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Psychology

Skimming everything results in processing nothing

Continuous partial attention is modern society's curse. It is the act of keeping tabs on your phone, a conversation, and the TV simultaneously. Since your…

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Psychology

Why red cars may attract more traffic stops

Traffic cops are apparently just bulls in uniform. The color red grabs visual attention so aggressively that officers naturally track ruby-colored vehicles,…

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Psychology

What happens in your brain when someone you've been dating suddenly ghosts you out of nowhere?

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Psychology

Why do we often confidently remember famous movie quotes or brand logos completely wrong?

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Psychology

Why does your brain sometimes violently misinterpret a pile of clothes on a chair as a terrifying intruder?

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Psychology

During a study, a receptionist ducked out of sight and was replaced by a totally different person. Then what?

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Why can you walk right past a friend on the street without noticing them if you are looking for a taxi?

A bigger world.One discoveryat a time.

Keep exploring

Skimming everything results in processing nothing

Why red cars may attract more traffic stops

What happens in your brain when someone you've been dating suddenly ghosts you out of nowhere?

Why do we often confidently remember famous movie quotes or brand logos completely wrong?

Why does your brain sometimes violently misinterpret a pile of clothes on a chair as a terrifying intruder?

During a study, a receptionist ducked out of sight and was replaced by a totally different person. Then what?

A bigger world.
One discovery
at a time.