stackyFACTSMenu engineering proves we are incredibly easy to rob. By simply deleting the scary little dollar sign icon next to the numbers on a high-end restaurant menu, patrons immediately forget they are spending actual currency and wildly inflate their final tab.
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A thousand-dollar price tag feels like a premium, exclusive service, while pricing the same item at nine-hundred-ninety-nine dollars makes it feel like a…
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Why does a $100 t-shirt suddenly look like an absolute steal if it is placed directly next to a $500 t-shirt?
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That complimentary piece of generic peppermint is actually a weaponized psychological trigger designed to hack your wallet. The norm of reciprocity dictates…
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A price of seventeen dollars and forty-two cents seems like a carefully calculated bargain. The brain incorrectly assumes that highly specific numbers…
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The phenomenon of beer goggles is scientifically sound. Intoxication aggressively shuts down your ability to notice tiny imperfections or lopsided features,…
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Pushing a button to launch a missile is vastly easier than throwing a punch. Increasing the physical space between an aggressor and their target completely…
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