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Why the Cinnamon Challenge can send spice into your lungs

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Swallowing a dry spoonful of heavily powdered bark completely overrides the body's gag reflex. When the powder coats the throat, participants inevitably inhale sharply, pulling fine, caustic dust deep into their respiratory system, causing a sensation akin to breathing actual fire.

Why the Cinnamon Challenge can send spice into your lungs
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