stackyFACTSHaving a million followers means absolutely nothing if you cannot convince them to leave the app and buy your overpriced energy drink.
Having a million followers means absolutely nothing if you cannot convince them to leave the app and buy your overpriced energy drink. The smartest creators are abandoning platform ad-revenue entirely, using their viral clips purely as top-of-funnel marketing for their owned newsletter and e-commerce brands. Surviving the fickle nature of the algorithm now requires being a ruthless, highly diversified media entrepreneur rather than just an entertainer.
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