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The Mustang was once marketed as a practical car for women
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The ultimate symbol of American muscle didn't start out as a testosterone-fueled drag racer. When the Mustang launched in 1964, Ford heavily targeted young, single, working women with their advertising campaigns. It was pitched as a sensible, stylish grocery-getter that was cheap to maintain. It wasn’t until Carroll Shelby got his hands on it that it mutated into a tire-shredding icon.
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