Myths & mysteries
Crowley intentionally changed his name to rhyme with holy
HERE’S THE INTERESTING PART
Ego was never something the infamous occultist lacked. Born Edward Alexander, he rebranded himself to Aleister and insisted everyone pronounce his last name to rhyme with 'holy' rather than 'foully'. If you are going to invent an entirely new religious movement, you might as well start with your own PR.
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