stackyFACTSBefore 1910, film actors were kept anonymous so they couldn't demand higher wages.
Before 1910, film actors were kept anonymous so they couldn't demand higher wages. When Carl Laemmle poached Florence Lawrence, he launched the modern movie star with a gloriously cynical PR stunt. He planted fake news claiming she had been violently killed by a streetcar. Days later, he took out full-page ads screaming 'WE NAIL A LIE,' revealing she was starring in his next film. Modern celebrity PR built on manufactured trauma was born.
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