A closer look
You aren't saving money when you buy a streaming bundle; you are falling victim to hyper-optimized price discrimination. Economists at megacorporations like Disney know exactly how much you value Marvel over sports. By aggressively bundling Hulu, Disney+, and ESPN, they mathematically eliminate your consumer surplus—extracting the absolute maximum amount of cash you are willing to spend by forcing you to subsidize content you barely watch just to access the one show you actually want.
