stackyFACTSWhen Bandai saw how wildly successful the Tamagotchi was, they noticed the demographic leaned heavily toward young girls nurturing cute animals.
When Bandai saw how wildly successful the Tamagotchi was, they noticed the demographic leaned heavily toward young girls nurturing cute animals. Their deeply cynical corporate response was to create a nearly identical keychain pet, but design it to look like a rugged cage and allow the creatures to brutally fight each other. This aggressive branding pivot accidentally spawned a massive global anime franchise that has survived for over two decades.
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