A closer look
Mainstream cinema gave us 3D glasses; underground legend John Waters gave us weaponized stench. For his 1981 film 'Polyester', Waters distributed 'Odorama' scratch-and-sniff cards to theatergoers, prompting them to literally inhale the cinematic experience. The catch? The scents included old sneakers, skunks, and flatulence. It was a cynical middle finger to Hollywood gimmicks, forcing audiences to actively participate in their own olfactory torture.






