A closer look
The great dawn of global digital commerce didn't begin with a meaningful piece of human history; it began with adult contemporary pop-rock. In August 1994, a team of young entrepreneurs built a secure online marketplace called NetMarket. The very first transaction to utilize modern, secure encryption technology was a user purchasing the album 'Ten Summoner’s Tales' by Sting for $12.48 plus shipping. The entire modern Amazon empire owes its conceptual existence to an acoustic bass player from the 1980s.
