A closer look
Ultra-fast fashion brands like Shein have broken traditional retail economics by adding up to ten thousand new items to their website every single day, leveraging real-time data and highly questionable labor practices to produce garments at dirt-cheap prices. They have trained consumers to view clothing as entirely disposable, encouraging hauls where tops cost three dollars and fall apart after a single wash. The environmental devastation and human exploitation required to sustain this business model are staggering, but it thrives because a huge portion of the population is addicted to the cheap dopamine hit of opening a plastic shipping bag full of synthetic polyester garbage
