Games
Twister became a hit after Eva Gabor played it on TV
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Sex sells, but late-night television celebrity endorsements sell even more. Milton Bradley was mere days away from pulling Twister off the shelves due to abysmal sales and moral outrage. In a last-ditch PR stunt in 1966, Johnny Carson challenged actress Eva Gabor to play it on live TV. Seeing a glamorous starlet crawling on all fours caused consumers to stampede stores the very next morning.
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