Why every popular app seems to get worse
It starts with an amazing free service, shifts to trapping locked-in users, and ends by squeezing every drop of value for advertisers. Coined by tech critics, 'enshittification' describes the frustrating lifecycle of modern platforms. As companies prioritize quarterly growth over user experience, your favorite apps inevitably become bloated and ad-heavy, pushing consumers to search for the next open-source escape.

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