Letter spacing manipulates horizontal text density
Spreading out characters artificially expands the visual weight of a word, making a basic visual design look slightly more deliberate.

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Technology →Spreading out characters artificially expands the visual weight of a word, making a basic visual design look slightly more deliberate.

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Without obsessive manual adjustments, a capital 'A' and 'V' look like they actively despise each other, ruining the visual flow of a word.
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A headline font squished to tiny sizes becomes an unreadable mess, so designers secretly alter the proportions based entirely on the reading scale.
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Designers love slapping 'Lorem Ipsum' onto unfinished layouts to simulate content. But this gibberish is actually a mutilated passage from Cicero. Someone…
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Cramming text lines together causes tired readers to accidentally read the same sentence twice, ruining the delivery of the information.
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Designers painstakingly draw completely invisible borders around subjects so rigid digital systems know exactly what to cut out and what to ignore.
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When an 'f' and 'i' awkwardly collide in digital text, they automatically merge into a mutant character just to prevent an ugly visual overlap.
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