Kerning adjusts the awkward distance in text
Without obsessive manual adjustments, a capital 'A' and 'V' look like they actively despise each other, ruining the visual flow of a word.

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Technology →Without obsessive manual adjustments, a capital 'A' and 'V' look like they actively despise each other, ruining the visual flow of a word.

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Spreading out characters artificially expands the visual weight of a word, making a basic visual design look slightly more deliberate.
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A headline font squished to tiny sizes becomes an unreadable mess, so designers secretly alter the proportions based entirely on the reading scale.
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Cramming text lines together causes tired readers to accidentally read the same sentence twice, ruining the delivery of the information.
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Designers love slapping 'Lorem Ipsum' onto unfinished layouts to simulate content. But this gibberish is actually a mutilated passage from Cicero. Someone…
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Tiny mathematical rules exist hidden inside fonts purely to ensure an 'H' doesn't look like an illegible smudge on cheap screens.
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Designed by the very man who created the Game Boy, this obscure Japanese handheld featured an extra set of buttons specifically so you could rotate it…
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