stackyFACTSCramming text lines together causes tired readers to accidentally read the same sentence twice, ruining the delivery of the information.
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A headline font squished to tiny sizes becomes an unreadable mess, so designers secretly alter the proportions based entirely on the reading scale.
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Spreading out characters artificially expands the visual weight of a word, making a basic visual design look slightly more deliberate.
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Designers love slapping 'Lorem Ipsum' onto unfinished layouts to simulate content. But this gibberish is actually a mutilated passage from Cicero. Someone…
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Without obsessive manual adjustments, a capital 'A' and 'V' look like they actively despise each other, ruining the visual flow of a word.
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Designers painstakingly draw completely invisible borders around subjects so rigid digital systems know exactly what to cut out and what to ignore.
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Using purely uppercase letters removes all subtlety from digital text. It completely overwhelms the reader, forcing their internal monologue to shout every…
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