A pedometer becomes the film’s clock
Rather than compressing a product’s journey into a quick montage, this film follows one pedometer through manufacturing and shipping over 35 days. The object is the narrative thread: its progress through a supply chain gives the film both its subject and its running sense of time.
That choice changes what counts as action. In a conventional product story, a factory step or a shipment might appear for only a moment. Following the pedometer in real time makes the elapsed days part of the experience. Production and delivery are not just background before the product reaches its user; they are the event the film asks viewers to watch.
The wait becomes the story
A 35-day span also makes visible a gap that everyday purchases usually conceal. A pedometer can seem like a finished object sitting on a shelf, but its route there takes time. By keeping that route at the center, the film turns an ordinary consumer item into a way to notice the duration—and movement—behind getting a product from manufacture to delivery.
The device is designed to count steps. Here, its own journey supplies the measure: the film’s length is tied to the time the object takes to travel through the process.
