A closer look

Early live television was an unregulated meat grinder, and nobody learned that faster than pioneering child hosts like Myrta Zobel. Plucked from obscurity to peddle breakfast cereal and look adorable in front of searingly hot studio lights, these kids were expected to hit their marks flawlessly while dealing with unpredictable live animals and exhausted, hard-drinking crew members. The moment the unscripted chaos of live broadcasting caused a major slip-up—or worse, a kid dared to hit puberty—networks simply replaced them with a younger, cheaper model. It laid the brutally cynical blueprint for how Hollywood would chew up and spit out child stars for the next century.