Psychology
Why you forget what you came into a room for
HERE’S THE INTERESTING PART
The 'doorway effect' is your brain acting like a highly aggressive hard drive cleaner. Moving through a physical threshold signals to your hippocampus that you are entering a new environment, prompting it to aggressively purge your short-term memory cache to make room for new data. So, you didn't lose your mind; your brain just hit the factory reset button.
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