BoJack Horseman features a running joke involving a massive banner company that constantly misprints the exact instructions given by characters placing orders.

A closer look

BoJack Horseman features a running joke involving a massive banner company that constantly misprints the exact instructions given by characters placing orders. What started as a subtle visual gag about lazy customer service employees slowly escalated into a brilliant commentary on the fundamental breakdown of modern communication. While the animated show tackles incredibly heavy themes like addiction and generational trauma, it still manages to ruthlessly mock the incompetence of the retail printing industry. It perfectly captures the millennial frustration of dealing with automated systems and unhelpful workers who physically cannot be bothered to read an email correctly. Devastating critiques of capitalism can be delivered via poorly spelled signs