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Psychology

How an awkward apology became a viral meme

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When a prominent internet influencer sat on the floor and aggressively sighed into the camera for a highly scripted, deeply insincere apology video, the internet completely lost its mind. The sheer awkwardness of the forced tears and terrible acting accidentally transformed a serious scandal into the absolute funniest reaction meme of the entire decade.

How an awkward apology became a viral meme
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