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Small towns build giant things for attention
Economy

Small towns build giant things for attention

A passing driver can’t miss a giant fiberglass sheep or piece of fruit. Small towns put oversized objects by the road to make motorists stop—and hopefully…

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Why hosting the Olympics can leave cities in debt
Economy

Why hosting the Olympics can leave cities in debt

The games last weeks; the stadium bills last much longer. Cities can underestimate construction costs, then inherit expensive venues that may stand abandoned…

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Slovenia's tourism slogan hides the word love in its name
Economy

Slovenia's tourism slogan hides the word love in its name

The slogan is “I FEEL sLOVEnia,” with “LOVE” picked out inside the country’s name. The tourism pitch turns a spelling detail into its headline.

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Nebraska once advertised that it was not for everyone
Economy

Nebraska once advertised that it was not for everyone

The tourism campaign leaned into the state's overlooked reputation with the line 'Honestly, it's not for everyone.' Launched in 2018 and retired in 2024, it…

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A junkyard won a tax deduction for cat food
Economy

A junkyard won a tax deduction for cat food

In Seawright v. Commissioner, a court allowed $300 for food used to attract feral cats that deterred rats and snakes around the property. The expense had a…

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Virginia originally targeted history lovers
Economy

Virginia originally targeted history lovers

The slogan started by inviting history lovers and mountain lovers. Remove those qualifiers, and “Virginia is for Lovers” can invite everyone else, too.

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Counting citizens costs billions in administrative overhead
Economy

Counting citizens costs billions in administrative overhead

A census does not count itself: the government hires temporary workers to visit homes and collect demographic information. Sending people door to door makes…

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Public broadcasting relies entirely on free riders
Economy

Public broadcasting relies entirely on free riders

Public TV faces an awkward funding deal: people can watch without paying, so donations have to come from viewers willing to chip in anyway. The audience is…

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Streetlights provide zero incentive for private funding
Economy

Streetlights provide zero incentive for private funding

A company paying for streetlights cannot stop people who never paid from using the lit street. Since it cannot easily charge each beneficiary, private firms…

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Dairy waste became protein powder
Economy

Dairy waste became protein powder

Whey is the liquid left after milk separates into curds during cheesemaking. Processing can concentrate its proteins and remove much of the water, turning a…

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The air in a chip bag is part of the packaging
Economy

The air in a chip bag is part of the packaging

Manufacturers often flush bags with nitrogen, reducing the oxygen that makes fats turn rancid. The gas-filled space also cushions the chips in transit. A bag…

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How free apps turn inconvenience into revenue
Economy

How free apps turn inconvenience into revenue

Some apps put pop-ups in your way, then offer a monthly payment to make them disappear. The interruption isn’t just an annoyance; it’s the sales pitch.

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Music festivals generate massive profits from bottled water
Economy

Music festivals generate massive profits from bottled water

With 50,000 people sweating in a dusty field, water is an easy thing to sell—and a festival can charge $8 for a bottle. The crowd turns hydration into a…

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Dietary supplements sell unregulated hope
Economy

Dietary supplements sell unregulated hope

A supplement label can promise wellness benefits and then say those claims have not been scientifically evaluated. The hopeful pitch is on the front; the…

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Weight cycling can mean repeat business
Economy

Weight cycling can mean repeat business

A customer who returns to a paid diet program after regaining weight generates another sale. That creates a business incentive different from the customer's…

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Why subscription boxes are hard to cancel
Economy

Why subscription boxes are hard to cancel

You lose interest, but the subscription keeps billing. Box companies count on cancellation being enough of a hassle that you’ll postpone it and pay for…

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Why deodorant tubes look fuller than they are
Economy

Why deodorant tubes look fuller than they are

Inside the tube, a plastic mechanism takes up space that could otherwise hold deodorant. So the package can look fuller than the amount of product inside it.

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Escape rooms operate on incredibly low overhead
Economy

Escape rooms operate on incredibly low overhead

A few padlocks, UV flashlights, and thrift-store furniture can furnish the room, while groups pay about $50 per person for an hour. The business sells a…

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