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Fun size candy drastically lowers production costs
Economy

Fun size candy drastically lowers production costs

Make each candy smaller and the company uses fewer ingredients per piece. Put “fun size” on the wrapper, and a smaller portion sounds like a treat rather than…

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Instant coffee once got entangled with ideas about housework
Economy

Instant coffee once got entangled with ideas about housework

In a classic 1950 study, people judged fictional shopping lists differently when they included instant rather than ground coffee, attaching personality…

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Why clubs keep empty queues outside
Economy

Why clubs keep empty queues outside

A club can keep a line outside even when the dance floor is empty. The crowd makes the place look exclusive, and people who get in may be more willing to pay…

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How authors buy their way onto bestseller lists
Economy

How authors buy their way onto bestseller lists

A publisher can sell books one reader at a time; a specialist firm can buy thousands in one week. That concentrated burst can push an author's title over a…

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How greeting cards turned minor holidays into traditions
Economy

How greeting cards turned minor holidays into traditions

A greeting-card company has a reason to make an ordinary date feel like an occasion: people buy cards to mark it. The industry promoted celebrations such as…

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Coupons make bargain hunters prove they care about price
Economy

Coupons make bargain hunters prove they care about price

A coupon asks shoppers to do a small job—find it, clip it, remember it at checkout. Brands use that effort to separate bargain hunters from customers who will…

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Mail-in rebates count on you forgetting
Economy

Mail-in rebates count on you forgetting

A rebate is money the company promises only after you do the chores: find the receipt, fill out a form, buy a stamp, and mail it. Every customer who gives up…

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'Artisan' on a US food label is not a production-method certificate
Economy

'Artisan' on a US food label is not a production-method certificate

The term suggests small-scale craftsmanship but lacks a specific federal food-label definition comparable to a regulated certification. The packaging may…

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Why stores push warranties that rarely pay off
Economy

Why stores push warranties that rarely pay off

Stores can make money selling extended warranties because they expect relatively few covered products to fail during the plan’s term. Many customers pay for…

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Why blind-box toys feel like gambling
Economy

Why blind-box toys feel like gambling

Each sealed box might hold the rare figure—or the same one the buyer already owns. That chance can turn a toy purchase into repeated attempts to get the one…

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How kids' menus turn cheap food into big profits
Economy

How kids' menus turn cheap food into big profits

Nuggets and fries do double duty on a kids’ menu: they’re inexpensive for restaurants to serve and help protect profit margins. Repeated meals can also make…

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Vending machines drop snacks to create satisfaction
Economy

Vending machines drop snacks to create satisfaction

The machine's thump tells you the snack actually fell. That little sound is part of the purchase: payment is followed by an audible confirmation, not just a…

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Cereal boxes can meet shoppers at different eye levels
Economy

Cereal boxes can meet shoppers at different eye levels

A 2014 study reported downward-looking mascots on many children's cereals and straighter gazes on adult products. That arrangement could put a cartoon face…

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Why cake mix makes you crack an egg
Economy

Why cake mix makes you crack an egg

The first mixes already had dried eggs, but people felt the recipe asked too little of them. Manufacturers took the eggs out, so bakers had to crack in a…

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Parental anxiety drives the baby safety market
Economy

Parental anxiety drives the baby safety market

A corner bumper can be sold as protection against a danger parents are already anxious about. When a product is presented as a must-have, fear can turn an…

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A minibar sells convenience along with the snack
Economy

A minibar sells convenience along with the snack

The customer can open a fridge without leaving the room, while the hotel has to stock it, check consumption, and replace items. That setup supports a price…

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Free items are paid for by hidden base price hikes
Economy

Free items are paid for by hidden base price hikes

A buy-one-get-one-free deal can start with a price hike weeks earlier. If the store raises the base price first, the supposedly free item may simply bring the…

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People really buy mountain air in cans
Economy

People really buy mountain air in cans

In a polluted city, someone will pay to open a can of mountain air. Companies bottle it from pristine regions and sell the brief experience as a novelty.

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