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Why perfume ads show everything but the scent
Culture & entertainment

Why perfume ads show everything but the scent

Because scent can’t be shown in an ad, luxury brands use abstract images—often people moving through empty landscapes—to suggest what a perfume feels like.

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Naked survival shows hide microphones in necklaces
Culture & entertainment

Naked survival shows hide microphones in necklaces

Contestants on extreme nude wilderness shows wear chunky tribal-style necklaces that hide microphone packs and transmitters, keeping them connected to the…

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Reality TV auditions include a psychological check
Culture & entertainment

Reality TV auditions include a psychological check

Living with strangers under constant filming puts contestants under unusual pressure. Psychological screening helps a production assess whether someone can…

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Analyzing dead fish for hidden clues
Myths & mysteries

Analyzing dead fish for hidden clues

Some people make major decisions by examining a fish's organs or watching how live fish swim in a tank—a strange amount of pressure to put on a goldfish.

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A toy ad has to make clear what the child actually gets
Culture & entertainment

A toy ad has to make clear what the child actually gets

Advertising rules can require clarity about size, separately sold accessories, and whether a toy moves by itself. A dramatic camera angle or animation can…

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Tasting random flavors out of thin air
Myths & mysteries

Tasting random flavors out of thin air

In psychic lore, a sudden taste is said to reveal an object's or situation's essence; a taste of bitter almonds might be interpreted as a warning.

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An umpire's tiny brush keeps home plate visible
Games

An umpire's tiny brush keeps home plate visible

Dirt can cover the edges of the plate during play. Brushing it off keeps the base of the strike zone easy to see for the umpire, pitcher, and batter. The tool…

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A junkyard won a tax deduction for cat food
Economy

A junkyard won a tax deduction for cat food

In Seawright v. Commissioner, a court allowed $300 for food used to attract feral cats that deterred rats and snakes around the property. The expense had a…

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Why group trips test even close friendships
Travel

Why group trips test even close friendships

Splitting a bill in a foreign currency or deciding who gets the bigger bedroom can reveal tensions even close friends didn’t know they had.

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When ultramarine blue cost more than gold
History

When ultramarine blue cost more than gold

Lapis lazuli had to be imported and ground into pigment, making ultramarine more expensive than gold. Painters still used it for prized passages—and some went…

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Why the bear crawl exhausts you so quickly
Transport

Why the bear crawl exhausts you so quickly

Each bear-crawl step asks your hands and feet to support you while your shoulders, core and legs hold your hips off the floor. Ordinary walking gets to stand…

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Giant oceanic fish are a source of deep disappointment
Games

Giant oceanic fish are a source of deep disappointment

The huge shadow might turn out to be a common fish rather than the rare shark you hoped for, followed by an avatar's groan-worthy fish pun.

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Potato promotion once involved a bouquet for Marie Antoinette
History

Potato promotion once involved a bouquet for Marie Antoinette

French pharmacist Antoine-Augustin Parmentier tried to win prestigious supporters for the crop. He presented potato flowers to the queen and served…

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The goats that produce spider-silk proteins
Technology

The goats that produce spider-silk proteins

Scientists inserted spider-silk genes into goats, whose milk contains proteins that can be extracted and spun into fibers.

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Why amniotic fluid is partly fetal urine
Health

Why amniotic fluid is partly fetal urine

Later in pregnancy, a fetus swallows amniotic fluid, absorbs what it can, and sends some of the rest through the kidneys into the fluid again as urine. The…

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Touching random items to see their past
Myths & mysteries

Touching random items to see their past

In psychometry, a practitioner holds an object—such as a pocket watch—to supposedly sense impressions of its former owner.

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Watermelon's closest wild relative has pale flesh
History

Watermelon's closest wild relative has pale flesh

A genome study identified Sudanese Kordofan melons as close to the ancestry of cultivated watermelon. Their flesh is pale and non-bitter. The familiar red…

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Why reality shows take away contestants' phones
Culture & entertainment

Why reality shows take away contestants' phones

Taking away contestants' phones cuts them off from outside friends and group chats, leaving them with only one another and making small conflicts harder to…

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