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Cheerleading uniforms update as fast as trends do
Economy

Cheerleading uniforms update as fast as trends do

A younger cheerleader may inherit a uniform that still fits, only to find the team has moved on to a new design. Frequent style updates make those…

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Why class rings disappear after graduation
Economy

Why class rings disappear after graduation

Students could buy oversized class rings right in the school cafeteria. After graduation, many stopped wearing them when the rings felt out of place in adult…

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Vintage denim commands premiums for looking ruined
Economy

Vintage denim commands premiums for looking ruined

In the vintage market, the damage can be the selling point. Faded, worn jeans may cost more precisely because they look as if they survived a bear attack.

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A fitting-room light can change which contours you notice
Economy

A fitting-room light can change which contours you notice

Light from above or from a sharp angle creates stronger shadows across the body. Softer, more even lighting reduces those contrasts. The mirror may be showing…

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Why a three-minute dance needs a costly costume
Economy

Why a three-minute dance needs a costly costume

The performance lasts three minutes, but families may have to pay for elaborate costumes in advance—and the purchases are nonrefundable. After one afternoon…

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Your lost golf ball may already have a second life
Economy

Your lost golf ball may already have a second life

Divers pull millions of lost golf balls from course ponds, clean them and sell them again. Then amateur golfers send many of those balls right back into the…

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A bridesmaid dress is chosen for a group, then kept by one person
Economy

A bridesmaid dress is chosen for a group, then kept by one person

Its color and cut have to work within someone else's wedding plan, often alongside several other outfits. After the event, it must fit a different job: the…

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Why your vet bill may be driven by private equity
Economy

Why your vet bill may be driven by private equity

Private equity firms bought thousands of local veterinary practices, but the clinic’s name may not change. The new owners can bring corporate pricing metrics…

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Why dentists once fought water fluoridation
Economy

Why dentists once fought water fluoridation

Dentists made money treating cavities, so some feared fluoridated water would mean fewer patients needing fillings. Preventing tooth decay threatened to…

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Rolex is owned by a foundation, not public shareholders
Economy

Rolex is owned by a foundation, not public shareholders

Hans Wilsdorf transferred ownership to the foundation bearing his name. Rolex itself operates a commercial watch business, but its ownership sits outside the…

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A drug company's business budget can exceed its research budget
Economy

A drug company's business budget can exceed its research budget

Analyses of large pharmaceutical companies have found selling, general and administrative spending above research and development. That category includes…

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Why paying by card feels less painful
Economy

Why paying by card feels less painful

Handing over cash makes a purchase feel like a loss now. Swiping a card separates the treat from the payment, so spending can feel easier—until the bill…

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Supermarket mist helps vegetables keep their water
Economy

Supermarket mist helps vegetables keep their water

Leafy vegetables continue losing moisture after harvest. Misting slows the wilting that makes leaves limp and less appealing, so the display looks fresher for…

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A macadamia shell protects its seed with geometry as well as material
Economy

A macadamia shell protects its seed with geometry as well as material

Its thick, rounded shell spreads force rather than offering an easy flat surface to bend. The woody tissue adds another barrier to fracture. Opening the nut…

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The luxury perfume made by infected trees
Economy

The luxury perfume made by infected trees

Farmers deliberately infect Aquilaria trees with a particular mold because the trees make valuable oud resin in response. The prized perfume ingredient begins…

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Why cork takes decades to make a wine stopper
Economy

Why cork takes decades to make a wine stopper

A cork oak needs about 25 years before its bark is thick enough to harvest for stoppers. After the harvest, the bark takes another nine years to grow back.

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Patchouli gets its scent from fermented leaves
Economy

Patchouli gets its scent from fermented leaves

Fresh leaves have little of patchouli’s recognizable musk. The scent develops only after the leaves are fermented, dried, and sometimes aged before…

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Why crocodile farms keep animals in isolation
Economy

Why crocodile farms keep animals in isolation

A crocodile that fights its neighbor can ruin the belly scales buyers want for expensive handbags. So farms give the animals separate pens, protecting the…

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