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Guinness turned pub arguments into a reference-book business
Culture & entertainment

Guinness turned pub arguments into a reference-book business

Managing director Hugh Beaver wanted a source that could settle questions like which game bird was fastest. The record book supplied answers people could…

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The first Forbes rich list was meant to shame the wealthy
Culture & entertainment

The first Forbes rich list was meant to shame the wealthy

B.C. Forbes published the first list of wealthy Americans in 1918 to spotlight their fortunes and criticize them for not contributing their fair share to…

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Planetariums project stars using heavy optical spheres
Culture & entertainment

Planetariums project stars using heavy optical spheres

Traditional projectors use bright lamps and drilled optical plates mounted in a heavy, dumbbell-shaped assembly of metal spheres and gears to create the star…

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Madame Tussaud made revolutionary death part of her story
Culture & entertainment

Madame Tussaud made revolutionary death part of her story

Tussaud's account described making death masks during the French Revolution, including those of prominent victims. Those claims became part of the identity of…

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Vogue began as a weekly guide to society
Culture & entertainment

Vogue began as a weekly guide to society

The first issue appeared in 1892, covering fashionable social life for readers including both men and women. It was closer to a record of elite manners and…

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Ripley's bizarre empire began with a sports cartoon
Culture & entertainment

Ripley's bizarre empire began with a sports cartoon

In 1918, sports illustrator Robert Ripley filled a slow news day by sketching obscure athletic trivia for a feature called “Champs and Chumps.” Editors liked…

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Why Playboy’s first issue had no date
Culture & entertainment

Why Playboy’s first issue had no date

Hugh Hefner left the date off the 1953 debut because he wasn't sure he could afford a second issue. Marilyn Monroe's cover helped make it a collectible.

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How farmers draw corn mazes without high-tech tools
Culture & entertainment

How farmers draw corn mazes without high-tech tools

Before high-tech tools, farmers mapped designs on graph paper, planted the field densely, then removed selected stalks while the corn was knee-high to carve…

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Yellow journalism began with a comic strip
Culture & entertainment

Yellow journalism began with a comic strip

The name came from a 1890s newspaper feud over the rights to print The Yellow Kid, a comic-strip character whose shirt was colored with yellow ink.

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Adult coloring books caused a colored-pencil shortage
Culture & entertainment

Adult coloring books caused a colored-pencil shortage

When adult coloring books surged in popularity, manufacturers struggled to meet demand, causing documented global shortages of premium colored pencils.

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A magazine cover made news for what it didn't erase
Culture & entertainment

A magazine cover made news for what it didn't erase

Lena Dunham thanked Glamour for leaving her cellulite visible on its February 2017 cover. The photograph became a talking point because a normal feature of…

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Thick comic collections use flexible glue so their pages do not tear
Culture & entertainment

Thick comic collections use flexible glue so their pages do not tear

Thick comic collections use PUR binding, a flexible adhesive method that helps keep their heavy, glossy pages attached when the book is opened wide.

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That bestseller sticker may be printed on the cover
Culture & entertainment

That bestseller sticker may be printed on the cover

The metallic-looking badge is often printed as part of the cover art, not stuck on; integrating it saves publishers a fraction of a cent.

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Tabloids pay sources for celebrity dirt
Culture & entertainment

Tabloids pay sources for celebrity dirt

Tabloids may pay thousands of dollars to assistants, exes, or waitstaff for celebrity information—a practice mainstream journalism generally avoids to…

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How cliffhangers sell the next chapter
Culture & entertainment

How cliffhangers sell the next chapter

A cliffhanger cuts off a chapter at a tense moment or just before a revelation, leaving readers eager to buy the next installment to find out what happens.

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Why paparazzi provoke celebrities
Culture & entertainment

Why paparazzi provoke celebrities

Angry celebrity photos can sell for more than calm ones, so some paparazzi provoke confrontations with insults, blocked paths, and bright flashes—then sell…

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Why hardcover books wear paper jackets
Culture & entertainment

Why hardcover books wear paper jackets

Dust jackets let publishers print colorful artwork on a removable paper cover while keeping the hardcover boards plain, a cheaper alternative to decorating…

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Mainstream bookstores return nearly half of their inventory
Culture & entertainment

Mainstream bookstores return nearly half of their inventory

Bookstores can return unsold hardcovers to publishers for full credit, and up to 40 percent of printed books are shipped back.

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